2013 Keynote & Workshops



Monday, April 29 / Noon - 1:30 pm
You Better Be Right!
12 Mandatory Leadership Traits for Success
Presenter: Richard B. (Dick) Burleson

Major General, SEC Referee, Business Executive, & Author …Mr. Burleson certainly has served in several rich and varied leadership roles.During this luncheon, he will share his 12 Mandatory Leadership Traits for success developed during his time with great leaders like Coach Paul “Bear” Bryant and General Colin Powell.He will address such issues as How to Manage Changeand How to be an Effective Leader.  Attendees will leave the session knowing how to immediately make a difference as a leader. His vignettes and story-telling from the military base, football field, and corporate desk will be both educational and entertaining.


About the Presenter
Richard B. (Dick) Burleson is a man of varied experiences from football, to the U.S. military, to professional engineering. He is currently Vice President of one of the largest engineering firms in the United States, Neel-Schaffer.

Dick also rose to the Army Reserves highest rank, that of Major General. He graduated from the Army War College and was Commanding General of the largest Army Reserve Command in the World. His command covered eight states, 40,000 troops and included over 5,000 soldiers placed on active duty during Desert Storm. General Colin Powell personally decorated General Burleson’s units. One of his highest personal honors came, when General Burleson received the Spirit of America's – Audie Murphy Patriotism Award. He was only the 23rd American to receive this award.

In addition to his engineering and military careers, Dick Burleson has been a football official in the Southeastern Conference (SEC) for 25 years and worked a full schedule of top SEC games every year as head referee. Dick has served as Chief Referee and President of the SEC. He officiated fifteen major bowl games and the SEC Championship game. His last game on the field was as the head referee for the National Championship Rose Bowl game. He is now an SEC staff advisor on officiating and evaluates officials performance each Saturday from the press box and assists with instant replay. He is a native of Alabama and was inducted into the Alabama High School Sports Hall of Fame. Dick graduated from Georgia Tech with a Civil Engineering degree.




Monday, April 29 / 1:30 – 3:30 pm

The Oz Principle: The Steps to Accountability

Facilitator: Tony Bridwell, Business Unit President, Partners In Leadership

The Oz Principle Accountability Training is based on The New York Times, Wall Street Journal, USA Today and Amazon.com Bestselling book, The Oz Principle:Getting Results Through Individual And Organizational Accountability. The workshop focuses on a simple yet powerful model: The Steps To Accountability. This model is the basis of the training that participants will readily put to use in their daily work by learning how to operate Above The Line and ask the Solve It question.


Throughout the workshop, the skills, attitudes, and tools for taking the steps to See It, Own It, Solve It, and Do It are presented and practiced. The Oz Principle Accountability Training is an interactive workshop that helps participants Create a Culture of Accountability where people avoid the Blame Game, focus on achieving results, and constantly ask, “What else can I do?” to meet deadlines, overcome obstacles, and achieve results.


About the Facilitator

In his role as Business Unit President for Partners In Leadership, Tony Bridwell brings over 25 years of sales and management expertise that informs his ability to consult and train leaders. Tony consults with executive leaders in some of the world’s most acclaimed organizations, such as Halliburton, Citibank, Baxter Healthcare, Brinker International, Coca-Cola, Chili’s, and Whirlpool. Tony has been a facilitator and featured speaker for audiences of over 1,500 people. Organizations from North America, United Arab Emirates, Bahrain, Italy, Belgium, Egypt, China, Thailand, Dominican Republic and Puerto Rico have sought his high energy and captivating style. Tony is passionate about his one-on-one work with senior leaders and their teams, making him a trusted partner in achieving key results. His work within organizations takes him from the training room to the boardroom to the field for hands-on coaching and training. In addition to his daily work with global Fortune 1000 corporations, Tony teaches a class on Accountability at the University of Tulsa’s School of Continuing Education. 



Tuesday, April 30 / 10:30 am - Noon

Getting Serious About Profit

Facilitator: Al Bates, Ph.D., Chairman, Profit Planning Group


Only about 10% of all companies make as much profit as they should.  This is true across almost all industries.  The Getting Serious About Profit seminar will demonstrate how to improve your financial results –not just a little, but a lot. 


The program emphasizes two essential concepts:  "Planning Profits First" and "Setting Profit Priorities."  The first of these topics will focus on treating profit as the first element of the plan that should be developed each year.  In most cases profits are simply viewed as what is left over after everything else has been covered.  As a result, profits are never adequate.  With a profit first approach, all of the other elements of the planning process will revolve around reaching that profit goal.


The second topic relates to putting effort where there is the greatest potential pay-off.  Too many firms waste their time and energy in areas that do not dramatically improve results.  For example, this program will help you understand whether it is better to raise margins or raise sales and by how much.  As a result, you will be able to focus your efforts in proportion to the potential return.


About the Facilitator

Dr. Albert D. Bates is founder and Chairman of the Profit Planning Group, a research and executive education firm headquartered in Boulder, Colorado. The firm works exclusively in the area of corporate financial planning.


He makes approximately 100 presentations each year on topics such as Improving the Bottom Line, Getting Serious About Profit, Doing More with Less, and Pricing for Profit. He also provides strategic direction for the firm’s investigation into profitability research for over seventy different trade associations.


He has written extensively in both the professional and trade press, including the Harvard Business Review, the California Management Review and Business Horizons. In addition he writes the quarterly Profit Improvement Reports for the firm’s trade association clients.


Al received his undergraduate degree from the University of Texas at Arlington and his MBA and doctorate from Indiana University. While at Indiana he was one of the first recipients of the Ford Foundation Fellowships in Business Education.


He is married and has three grown daughters.  Their college bills are still not paid off, which is why he gives 100 presentations a year. When he is not traveling giving seminars he enjoys tennis and skiing. He is not particularly good at either one.


For further information on the Profit Planning Group, please visit www.profitplanningroup.com 





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