|
NAWLA Traders Market®
Jason Metnick Director, Market Access & Product Labeling
As Director for SFI Inc., Jason works directly with companies and paper users in the supply chain including forest landowners, manufacturers, merchants, printers and end users to promote the SFI program and assist with third-party forest certification and on-product labeling. In addition to brand recognition, Jason also oversees the Office of Label Use and Licensing. The SFI® Office of Label Use and Licensing encompasses over 200 companies, universities, conservation groups and state agencies that represent over 150 million acres (more than 60 million hectares) of forestland across North America. The Office of Label Use and Licensing administers the rules and procedures for SFI on-product label usage. Jason holds a Bachelor of Science in Forestry from Northern Arizona University and is a member of the Society of American Foresters. He also sits on a number of committees related to certification, labeling and claims, including the Programme for Endorsement of Forest Certification’s chain-of-custody committee. SFI Inc. is a 501c(3) non-profit organization and is solely responsible for maintaining, overseeing and improving the Sustainable Forestry Initiative program. SFI Inc. directs all elements of the Sustainable Forestry Initiative program including the SFI Standard, chain-of-custody certification, labeling and marketing. SFI Inc. is overseen by a three-chamber Board of Directors representing social, environmental and economic sectors. For more information about the SFI program, visit www.sfiprogram.org NAWLA NAWLA Homepage |
Jason Metnick is the director of market access and labeling for the Sustainable Forestry Initiative (SFI Inc.) program, a third-party forest certification system in North America. The SFI® standard, one of the largest sustainable forestry certification programs in the world, is based on principles and measures that promote sustainability including measures to protect for water quality, biodiversity, wildlife habitat, species at risk and forests of exceptional conservation value.