Chicago, IL (November 2, 2016) – The North American Wholesale Lumber Association (NAWLA) hosted its 20th anniversary Traders Market October 26-28, 2016, at The Mirage in Las Vegas. The event attracted nearly 1,600 attendees, a 6.5% increase over the 2015 event in Dallas, Texas, and exceeded goals for sponsor and exhibitor sales.
“The Traders Market is known throughout the industry as the best place to connect with buyers and suppliers of forest products because it brings together all the leading firms across the supply chain,” said Kip Fotheringham, Vice President of Hampton Lumber Sales Canada and 2016 Traders Market Committee Chairman. “The growth we witnessed in attendees and supporters, along with the feedback we heard at the event, is a testament to the value it provides our members and the industry as a whole.”
The 2016 Traders Market featured multiple opportunities to connect with more than 250 manufacturers, wholesalers and providers of related products and services, including a day and a half of dedicated tradeshow hours, networking receptions and a Grand Opening Luncheon.
“Nine of us had meetings with over 40 current suppliers and half a dozen potential new ones, plus we got to spend some quality time with our key vendors and get to know them better,” said Tom Le Vere, President of Weekes Forest Products. “We'd spend a fortune flying around the country to do the same thing without a forum like the Traders Market!”
Elizabeth Moe of SK Fingerjoint, Inc. expressed similar sentiments about the benefits of the networking opportunities at Traders Market. ““I communicate with our customers primarily through email and some phone conversations all year long. It is invaluable to have a face-to-face interaction, and NAWLA's Traders Market provides the platform for that.”
In addition to the many hours of attendee interaction, the Traders Market provided educational opportunities directly on the tradeshow floor via the Learning Lounges, plus presentations before and during the luncheon. In those presentations, attendees built knowledge on recruiting the right talent, lumber grading, building memory skills and creating a strong workplace culture.
Amy Curtis, President of Curtis Lumber & Plywood Terminal, Inc., benefited from the “Ability to take part in some top-notch educational programs and get ideas from excellent presenters/speakers in the sessions.”
The 2017 Traders Market, will be held at the Hyatt Regency, November 8-10, 2017, in Chicago.
NAWLA is the association that delivers unparalleled access to relationships and resources that improve business strategy and performance through sales growth, cost savings and operational efficiencies for wholesalers and manufacturers of forest products and other building materials that conduct business in North America. Learn more at www.nawla.org.