There are many aspects involved in developing a strong pricing strategy. In addition to considering the cost to serve your customers, you have to determine which products you’re going to sell, who will purchase those products and how to gain more customers.
“Scott's approach to negotiation skills is unique. This is not a course about how to dicker over price. Rather, his emphasis is on simple, yet powerful, preparation stressing three main points: knowing what you want from the negotiation, understanding your role and staying aware of how you feel..."