Part I of our discussion on relationship-based business explained the benefits of nurturing a personal connection with key buyers or sellers. While suppliers and distributors of wood products have long embraced this style of workplace courtship, the industry is graying and times are changing.
In business, there are a couple of ways to handle interactions with customers and partners. One option is the transactional approach, which gets the job done but is something of a one-way street. It might involve calling a general corporate number to speak with whichever random individual answers...
Social media has emerged as an increasingly important part of people’s lives, and prudent companies are finding ways to integrate it into lead nurturing and relationship-building.Consider our experience at Everwood Treatment Company, a family-owned business based in Spanish Fort, Ala.
All industries eventually consolidate, and companies must decide which side of consolidation they want to be on.
Sitting it out isn’t an option, and resisting the trend can become problematic, as doing so can ultimately take a toll on how important you remain to your suppliers and customers...
Repeated studies have shown the correlation between employee training and increased retention, performance and satisfaction. Each of those outcomes drive improved company performance through revenue growth, reduced costs or a combination of the two.