In business, there are a couple of ways to handle interactions with customers and partners. One option is the transactional approach, which gets the job done but is something of a one-way street. It might involve calling a general corporate number to speak with whichever random individual answers...
Social media has emerged as an increasingly important part of people’s lives, and prudent companies are finding ways to integrate it into lead nurturing and relationship-building.Consider our experience at Everwood Treatment Company, a family-owned business based in Spanish Fort, Ala.
Benchmarking can be a useful tool for companies to determine their standing within the industry. It offers a snapshot of both areas where you have strengths and areas where you should focus more attention as a company.
There are, however, nuances to such efforts.
At industry events and NAWLA regional meetings, I’m one of the youngest people in the room and one of the very few young women. On the trade-show floor, I’ve had attendees approach to ask “Do you really work for Roseburg?” and “Does your father work in the industry?”