Benchmarking can be a useful tool for companies to determine their standing within the industry. It offers a snapshot of both areas where you have strengths and areas where you should focus more attention as a company.
There are, however, nuances to such efforts.
At industry events and NAWLA regional meetings, I’m one of the youngest people in the room and one of the very few young women. On the trade-show floor, I’ve had attendees approach to ask “Do you really work for Roseburg?” and “Does your father work in the industry?”