Schedule of Events

Wednesday, October 16

8:00 a.m. - 5:00 p.m.
NAWLA Sales Advantage
Seminar Topic: How to Change Minds in the Lumber Industry - The Art of Influence Without Manipulation
Rob Jolles, Sales and Training Expert, Best-selling Author
9:15 a.m. - 12:00 p.m.
Board of Directors Meeting
11:00 a.m. - 5:00 p.m.
Exhibitor Set-up
12:00 p.m. - 5:30 p.m.
Registration Open
1:00 p.m. - 3:00 p.m.
Committee Meetings
3:30 p.m. - 4:30 p.m. 
10 Group Meetings
4:30 p.m. - 5:30 p.m.
Chairman's Reception - Invitation Only
5:30 p.m. - 7:00 p.m.
Networking Reception

Thursday, October 17

7:00 a.m. - 5:30 p.m.
Registration Open
7:00 a.m. - 11:00 a.m.
Exhibitor Set-up
9:30 a.m. - 10:45 a.m.
Education Session
The Great Coaches' Playbook: Building and Leading High-Performing Teams (in Any Business)
Dr. Paul Schempp, Director, Sports Instruction Research Laboratory


Great coaches consistently emerge victorious from battles with the toughest competition. What differentiates the masters from the vanquished? Years of research with elite coaches has revealed the characteristics that build champions. Contemporary business leaders also live life in a competitive cauldron, and lessons learned from great coaches can help them lead their teams onto the winner’s platform. Revealing the practices and principles of great coaches, blended with industry specific examples, discover specific skills and strategies to build and lead winning teams.

11:15 a.m. - 1:15 p.m.


Jamie Clarke believes that the passion that drives an adventurer is akin to that of a business leader…and he should know. The renowned adventurer and founder & CEO of the award-winning Canadian retailer Live Out There Inc. has successfully transferred the ideas, skills, lessons and passion from summiting the world’s highest peaks to make his booming e-commerce business one of the fastest growing companies in Canada. With his trademark spirit and high-energy, Clarke excites audiences as he draws parallels to the dynamic environments found in the office and in nature to provide business leaders with the framework to achieve success in any competitive setting. Clarke shows how to adapt to forces outside of one’s control and uphold one’s mission despite distractions and dangers, all while encouraging a healthy dose of risk balanced with an ample measure of humility. Simply put: Clarke delivers insights and strategies for taking one’s organization to the peak and conquering the adventure of business.

1:30 p.m. - 5:30 p.m.
Tradeshow Open
2:00 p.m. - 5:30 p.m.
Learning Lounges
6:00 p.m. - 7:00 p.m.
Networking Reception

Friday, October 18

8:00 a.m. - 11:30 a.m.
Registration Open
8:00 a.m. - 12:00 p.m.
Tradeshow Open
8:00 a.m. - 12:00 p.m.
Brunch 
8:30 a.m. - 11:30 a.m.
Learning Lounges
12:00 p.m. - 6:00 p.m.
Exhibitor Move-out