2020 speakers

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Jennifer Cover, President and CEO of WoodWorks

Jennifer Cover is the President and CEO of WoodWorks – Wood Products Council, a nonprofit program focused on growing the market demand for wood products through project support and education on commercial and multifamily construction projects.  Ms. Cover has been with the WoodWorks program since it was established twelve years ago and took on the role of leading the program six years ago. She is a California licensed professional engineer and started her career in structural design and construction management. She taught Timber Design at the University of California, San Diego for eight years and also worked for APA – The Engineered Wood Association. She has a master’s degree from the University of California, Berkeley and her experience includes business development, market analysis, project management and structural design, all with an emphasis on wood construction.

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Buddy Hobart, Founder and President, Solutions21

A frequent and returning speaker at industry events and leadership forums around the world, Buddy speaks to thousands of people annually, with business leaders accounting for over 75% of his audience. He is a pioneer in the discussion on attracting, developing, and retaining next generation leaders in today’s workforce. Buddy has provided leadership and management solutions to companies around the world, ranging from startups to Fortune 500 enterprises. He has also worked with numerous universities throughout the nation. An executive in residence at the University of Pittsburgh, Buddy leads the University’s first ever Professional Sales Academy.


Alan Shaw, Vice President, Norfolk Southern

Alan Shaw is Executive Vice President and Chief Marketing Officer of Norfolk Southern Corporation. He has been with Norfolk Southern for 25 years and has held various positions within the company. Alan served as Vice President-Intermodal Operations (2013-2015), Group Vice President-Chemicals (2009-2013), Group Vice President-Coal Transportation Services (2008-2009), Director-Coal Transportation Services (2002-2008), and has held various staff positions in the Coal and Finance departments (1994-2002). In Alan’s current position, he has overall responsibility for Norfolk Southern’s marketing and sales, industrial development, short line, and real estate activities across the NS network, including international business activity.