Schedule of Events

NAWLA Fall 2017 Wood Masters Course: Hyatt Regency Chicago

November 7-8, 2017

Please note that schedule is subject to change.

Tuesday, November 7, 2017

Arrivals

8:00 - 8:45 am Welcome, Introductions and Course Objectives
8:45 am-9:45 am Opening Exercise Ice Breaker
9:45 am-12 pm

Discovering Your Memory Power part 1—Robb Zbierski

Your profession demands that you remember a wealth of knowledge including client details, numbers, market data, lists, presentations and most importantly, NAMES! A simple slip of the mind can result in thousands of lost dollars in sales and credibility.

This unique program is a memory course that expands your ability to recall information like names, lists, numbers, presentations, key client information, foreign languages, vocabulary, equations, information from books and meetings and much more by teaching you how to use the natural language of your memory.

Memory Training is fun, inspirational, and most of all, ANYONE can do it. Participants see immediate results that they put in to use right after the program.

12:00 pm-1:00 pm

Lunch

1:00 pm-3:00 pm

The Revenue Growth Mindset: How You Think is How You Sell & Grow!—Alex Goldfayn

Your customers think more positively about your company than you do. That’s because they’re benefiting from your products and services while you deal with staff issues, customer problems, and, in general, and, like most business leaders, racing from one fire to another. Join Alex Goldfayn, CEO of the Evangelist Marketing Institute, for a powerful, highly interactive discussion about how to grow your business by changing how you think about your value. Alex will detail how to think bigger, communicate with your market aggressively, and focus on your value, emotionally, and compellingly as your customers describe you. The net result – the only important outcome – is dramatic revenue growth, fast!

3:00 pm-5:00 pm

Discovering Your Memory Power part 2—Robb Zbierski

Your profession demands that you remember a wealth of knowledge including client details, numbers, market data, lists, presentations and most importantly, NAMES! A simple slip of the mind can result in thousands of lost dollars in sales and credibility.

This unique program is a memory course that expands your ability to recall information like names, lists, numbers, presentations, key client information, foreign languages, vocabulary, equations, information from books and meetings and much more by teaching you how to use the natural language of your memory.

Memory Training is fun, inspirational, and most of all, ANYONE can do it. Participants see immediate results that they put in to use right after the program.

5:00 pm-5:30 pm

Recap


Wednesday, November 8, 2017

8:00 am - 9:30 am

Emerging Trends in the Lumber Industry Panel

Are you interested in hearing about what is affecting the lumber industry now and what you should be focusing on in the future? If so, this is an important session for you to attend. Hear directly from peers as they reveal their thoughts on key trends and challenges that will impact the lumber industry in the next few years.

9:30 am-10:30 am

Goal Setting For Breakthrough Success—Robb Zbierski

Goal Setting For Breakthrough Success will provide the direction you need to channel your energy towards achieving a “personal best”. In this seminar, we’ll teach you how to structure your goals for maximum impact. Other topics covered include how to dramatically heighten your focus, thrive under pressure and overcome any barrier! The power of the goal lies in the focus. With a personal goal-setting game plan, you'll have the freedom to choose the results that are important to you.

10:30 am-12:00 pm

The Proper Care and Feeding of Your Attitude—Robb Zbierski

Don’t worry, this isn’t the talk you got from your mom when you were 9 years old that sounded like, “Listen, mister/miss...you need a bit of an attitude adjustment, pronto!” In this program, attendees learn about the role their attitude plays in getting better results... in every aspect of their life, from relationships to business to health & fitness. Anything can be accomplished with the right attitude and mindset.

We’ll discuss, and attendees will walk away understanding:

  • What attitude is (and isn’t)
  • The importance of your attitude
  • Several Mindset Management tools that can help “tune up” your attitude to where it needs to be in order to operate at your best.
12:00 pm-1:00 pm Lunch
1:00 pm-2:30 pm

You’re Better Than You Think: Why Your Customers Sell You Better Than You Sell Yourself, And What To Do About It—Alex Goldfayn

This is a session on how to ask for, gather, and use the incredibly powerful testimonials of your customers. In this session, Alex Goldfayn, author of The Revenue Growth Habit, and consultant to several NAWLA members, will teach you exactly how to to ask your customers for testimonials. You will role play the testimonial conversation — and yes, it’s a conversation, not an email! Alex will conduct an actual testimonial conversation with a lumber customer of one of the audience members. And there will be time built in for you to call a customer and gather your own testimonials! Come to this session, and find out how good you really are — from your customers!

2:30 pm – 4:30 pm

Marketing Industry Expert Panel

Join your peers as lumber industry experts explore all things marketing. In this panel you will learn innovative approaches and best practices to help you grow your business.

4:30 pm-4:45 pm

Closing