Traders Market Speakers 2017

Merril Hoge

Most famously known for his football career with the Pittsburgh Steelers, Merril Hoge has a lot of wisdom and inspiration to share with NAWLA members. 

Guided by his philosophy, ‘Find A Way’, former NFL star, and cancer survivor, Merril Hoge inspires audiences nationwide with his story of strength and perseverance in the face of adversity and his strategies for overcoming obstacles to achieve one’s goals. Hoge delivers valuable and relevant insight on overcoming obstacles, the power of the mind and the body, and harnessing adversity to be the best version of one’s self.

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Alex Goldfayn

A market strategist, consultant, coach and speaker for product and service companies that are looking for dramatic growth and increased revenues. His clients include Fortune 500 firms like Amazon and Sprint — as well as publicly traded companies like Logitech, TiVo, Virgin Mobile and Yelp. He also works with some of the finest mid-market companies and startups: Solar Universe, the fine consumer green energy firm; KAVAJ, maker of luxury iPad cases; and BodyMedia, an FDA class device that literally helps customers dramatically improve their health.

Educational Session Overview
Join Alex Goldfayn, CEO of the Evangelist Marketing Institute, and author of the The Revenue Growth Habit (just selected as the Sales Book of The Year by 800-CEO-READ!) for this quick-hitting session on growing your sales with simple, powerful, no-cost techniques. Alex will detail 10 growth behaviors which you can start implementing as soon as you get back to your desk. If your companies apply only a few of the approaches Alex presents, your sales WILL grow. They won’t have a choice!

Among the 10 techniques, the audience will learn:

  • How to ask for referrals and receive them two out of every three requests
  • How to quickly and easily add 20% to existing orders
  • How to dramatically increase your quote or proposal close rate
  • The incredible importance of taking action, as opposed to avoiding it, or perfecting it
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Dan North

Since 1996, Dan North has been with Euler Hermes, the world’s oldest and largest credit insurance company. As the company’s chief economist for North America, he uses macroeconomic and quantitative analyses to help manage Euler Hermes’ risk portfolio of more than $250 billion in annual trade transactions within the region. Prior to joining the company, Dan worked for Citicorp, using similar analyses to create outperforming investment strategies. Dan North earned his MBA from the Wharton School of Business.

As one of the leading U.S. economists, Dan North has appeared on CNBC, Fox Business News, ABC News Now, France 24, and Bloomberg Radio and Television. He has been quoted by USA Today, Barron’s, Bloomberg Business Week, The Washington Post, Paris Le Monde, and The Wall Street Journal. After having predicted the 2008/2009 recession and its implications accurately, Dan North was ranked 4th on Bloomberg’s list of the 65 top economic forecasters in 2010.

Economic Forecast Breakfast Overview: The Outlook for the North American Economy
The U.S. and much of the world have been in an historically slow recovery for the eight years since the end of the Great Recession. While the pro-growth agenda of the Trump administration has lifted business and consumer confidence, an actual boost from tax reform and infrastructure spending appears to be at risk. Growth will remain positive, but it is likely to be limited by demographic trends and a lack of skilled labor.


By contrast, the Canadian economy has fared remarkably well in the face of numerous obstacles over the past few years, and is perhaps the strongest of all the developed economies. However an overheated housing market and high personal debt levels pose a significant risk to the outlook.

The presentation will examine developments in both countries in consumption, housing, manufacturing, employment, and how government policies have helped or hurt the situation.