Education

Thursday, November 9

9:30 a.m. - 10:45 a.m.

Education Session: The Revenue Growth Habit: How to Grow Your Sales by 15% in 15 Minutes Per Day
Alex Goldfayn, CEO, Evangelist Marketing Institute, LLC
Join Alex Goldfayn, CEO of the Evangelist Marketing Institute, and author of the The Revenue Growth Habit (just selected as the Sales Book of The Year by 800-CEO-READ!) for this quick-hitting session on growing your sales with simple, powerful, no-cost techniques. Alex will detail 10 growth behaviors which you can start implementing as soon as you get back to your desk. If your companies apply only a few of the approaches Alex presents, your sales WILL grow. They won’t have a choice!

Among the 10 techniques, the audience will learn:

  • How to ask for referrals and receive them two out of every three requests
  • How to quickly and easily add 20% to existing orders
  • How to dramatically increase your quote or proposal close rate
  • The incredible importance of taking action, as opposed to avoiding it, or perfecting it

11:00 a.m. - 1:15 p.m.

Grand Opening Luncheon Keynote: Find A Way
Merril Hoge, Former NFL Star
Merril Hoge discusses how he achieved his goals in spite of many obstacles, such as concussions prematurely ending his career, and beating cancer and the impact of chemotherapy. He talks about the importance of uncommon vs. common behavior, and how commitment can separate you from the pack. Lessons he shares with his own children on finding ways to succeed through practice, asking questions, and getting help resonate with audiences who are in search of parenting tools and problem solving skills. In this speech, Hoge also gives tribute to the many people who have affected his life and helped him stay positive, including Chuck Noll and Walter Payton.

3:00 p.m. - 3:20 p.m. 

Learning Lounge: Mass Timber Movement
Eric Hansen, Oregon State University
An overview of research and education activities of the TallWood Design Institute and the Department of Wood Science and Engineering at Oregon State University focused on development of the Mass Timber market. 

3:30 p.m. - 3:50 p.m. 

Learning Lounge: Safety First: Creating a Safety Culture Around Rail to Drive Competitive Advantage
Rossana Carcamo, Director of Sales, Industrial Products
Safety is not just the right thing to do, but it is good for business for all members of the supply chain. This session will focus on educating forest products companies on creating a safety culture which is especially important  when shipping forest products by rail. Using real-life examples, and video, the speaker will focus on strategies to load and secure railcars, to prevent product damage and to minimize personal risk. In addition, attendees will be presented with how safety helps drive competitive advantage in their business, what resources lumber shippers have available to learn more about shipping their products safely by rail and  how to engage their employees in a safety culture.

4:00 p.m. - 4:20 p.m. 

Learning Lounge: Tips for Hiring Top Talent
Claudia St. John, Affinity HR Group, Inc.
Where do you find talent? How do you know which candidate is the best? What are some tips and techniques for onboarding employees to ensure they stay happy and engaged? Come learn from recruiting experts in the industry. Participants will:

  • Learn about the best sites for hiring talent
  • Get tips and techniques for improving your interview and screening process
  • Find out how to make the first days on the job the best days possible

4:30 p.m. - 4:50 p.m. 

Learning Lounge: Student Panel
Students from partner universities; moderated by Chris Knowles, Oregon State University
Students from NAWLA partner universities will participate in an open conversation, moderated by Chris Knowles of Oregon State University, about all things lumber. This student panel discussion will allow attendees to engage with current students who are interested in a future within the forest products industry.  

Friday, November 10

7:30 a.m. - 9:00 a.m.

Economic Forecast Breakfast & Learn: The Outlook for the North American Economy - Invitation Only
Dan North, Chief Economist, Euler Hermes
The U.S. and much of the world have been in an historically slow recovery for the eight years since the end of the Great Recession. While the pro-growth agenda of the Trump administration has lifted business and consumer confidence, an actual boost from tax reform and infrastructure spending appears to be at risk. Growth will remain positive, but it is likely to be limited by demographic trends and a lack of skilled labor.

By contrast, the Canadian economy has fared remarkably well in the face of numerous obstacles over the past few years, and is perhaps the strongest of all the developed economies. However an overheated housing market and high personal debt levels pose a significant risk to the outlook.

The presentation will examine developments in both countries in consumption, housing, manufacturing, employment, and how government policies have helped or hurt the situation.
Sponsored by Euler Hermes.

11:00 a.m. - 11:50 a.m. 

Learning Lounge: Softwood Lumber Agreement
Steve Rustja, Weston Forest, and Joe Patton, Westervelt
Since the Softwood Lumber Agreement between Canada and the U.S expired in October 2015, both nations have been working hard to support negotiations. Join us for an informative Q&A session on the Softwood Lumber Agreement negotiation process. 

12:00 p.m. - 12:20 p.m. 

Learning Lounge: Keys to Employee Engagement
Claudia St. John, Affinity HR Group, Inc.
Keys to employee engagement - Employees not motivated to go “above and beyond?” Is that extra bonus incentive not engaging your workforce? Come learn about the workplace elements that improve employee engagement that work with employers of any size and with any budget. Participants will:

  • Learn what workplace attributes truly engage employees, and what don’t
  • Gain understanding into why those attributes are critical to employee engagement
  • Gather resources and ideas proven to engage employees, regardless of company size or budget.

12:30 p.m. - 12:50 p.m. 

Learning Lounge: The Basics of Lumber Grading
Tad Cleave, Timber Products Inspection, Inc.
Participants will receive a basic understanding of how lumber is graded with a focus on basic Knot and Wane valuations.