Create Connections to Build Tomorrow at NAWLA’s 2016 Traders Market

The city of Las Vegas would like you to believe that you shouldn’t discuss anything that happens there upon your return home. The North American Wholesale Lumber Association (NAWLA) encourages you to consider a different approach for its 2016 Traders Market, which will be hosted there Oct. 26-28.

As its largest annual gathering, the Traders Market brings together wholesalers, manufacturers, and transportation and related service providers – the key players across the lumber supply chain – in one exciting location. The event is focused on providing opportunities for attendees to create or renew relationships with current and prospective business partners that will build and enhance their companies’ long-term growth and success.

2015 attendee Mark Luby of Weekes Forest Products agreed, “(NAWLA’s Traders Market) solidifies current relationships, and opens the door to new possible opportunities.” Luby’s feedback is representative of 95% of 2015 Traders Market participants who indicated they met a new acquaintance or renewed a relationship with that will lead to new business. Not surprisingly, 96% cited that the benefits justify the event investment.

These sentiments were echoed by attendees on both sides of the booths. “As a manufacturer, I saw more dealers in the first three hours of this show than I've seen in any three-day show I've ever attended,” said Joel Cone of NewTechWood, Ltd.  “This year we benefited by connecting with existing customers from across the country all in one location,” added Jeff Tweten of, LLC. “We were also able to meet with potential new customers and benefited from the training offered at the show.”

Celebrating its 20th anniversary, the 2016 Traders Market experience promises more of the same. The continued popularity and growth amongst exhibitors and attendees are expected to continue for this year, yielding a show floor with an anticipated crowd of more than 1,500 participants and 250 exhibitors.

“We are excited to host this year’s Traders Market at The Mirage in Las Vegas,” said Kip Fotheringham, Director of Sales and Marketing for Hampton Affiliates, and 2016 NAWLA Traders Market Committee Chairman. “The energy and enthusiasm that the city is known for mirrors the high energy level that exists over two days each year on our trade show floor. And, the convenience of countless restaurants and nightlife options – both within minutes from The Mirage on the Strip – means our buyers and sellers will have the chance to continue important conversations well beyond the show floor.”

The signature feature of the Traders Market, its trade show floor, will retain a similar schedule as in years past, with a few layout improvements to help attendees maximize networking opportunities throughout Thursday, Oct. 27 and the morning of Friday, Oct. 28. “While the Traders Market Committee and NAWLA’s leadership are always on the lookout for new elements to add value to the event experience, we are also mindful of the importance of the connections that are made between suppliers and distributors during the event,” said Fotheringham. “The enhancements you’ll see in Las Vegas  were specifically designed to facilitate enhanced networking and relationship-building.”

For example, Networking Central, home to impromptu meetings and the popular Learning Lounge sessions, will move to the middle of the show floor for the 2016 event, making it a more convenient resource for buyers, sellers and those seeking to build their knowledge. Returning attendees will also experience well-received program features such as an event-focused app that delivers up-to-date program and attendee information directly to participants’ smart phones, and an opening keynote whose wisdom motivates buyers and sellers for the duration of the event.

Thanks to the Vegas venue, attendees will have the option to attend The Beatles LOVE by Cirque du Soleil after the show floor has closed at a group discount.  In addition to the Cirque du Soleil show, The Mirage is home to the Aces of Comedy and other entertainers; 16 restaurants that range from American and Brazilian steakhouses to authentic Chinese and Japanese cuisine; nine nightclubs and bars; 100,000 square feet of gaming; one of the most technically advanced aquariums in the world; a spa & salon; shopping; and, access to one of the nation’s most exclusive golf courses, Shadow Creek.

For those planning to attend Traders Market looking to polish their sales skills before hitting the tradeshow floor, the second annual Wood Masters course will be hosted Oct. 24-26 at The Mirage. Because the event is designed for traders, sales professionals and other lumber professionals who are staying for the Traders Market, the agenda for this two-day course will focus on advanced selling and negotiation skills to instruct attendees about enhancing assertive communication, identifying and eliminating flaws in their negotiation profiles, and increasing the efficiency of their prospecting and time management efforts.

“Based on recent trends, we anticipate that our show floor and Wood Masters Course will fill up quickly, and we will continue to see strong increases in the numbers of wholesalers and manufacturers who join us in Vegas,” said Fotheringham. “I encourage all of those considering these opportunities to bring a big team, register them now, and start planning their meetings in advance of the event.”

Registration is now open for Traders Market and the Wood Masters course. Those looking to exhibit may also secure their booth space now, on a first-come first-served basis. Visit to learn more about the event, and check back often and new details are provided. Save the date and start planning your trip now. Viva Las Vegas and the 2016 NAWLA Traders Market.


NAWLA 2016 Traders Market

October 26-28, 2016

The Mirage, Las Vegas

Registration available now at


Wood Masters

November 3-4, 2015

October 26-28, 2016

The Mirage, Las Vegas

Registration available now at

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