Invaluable Interactions Await You at NAWLA’s 2017 Traders Market

Traders Market 2017 Preview

(from the NAWLA special section of the May issue of BPD)

Note: Traders Market registration opens June 5

Networking and, more specifically, the in-person exposure to current and prospective business partners those networking opportunities provide, are consistently cited as the most important factors in the decision to attend the North American Wholesale Lumber Association’s (NAWLA’s) Traders Market.

A recurring theme in the feedback from who attended the 2016 event was the immeasurable value of those interactions. Here are a few examples:

  • “The contacts we meet and the ability to introduce our products to wholesalers all at one venue is invaluable,” said Ted Whitehouse, Director of Business Development for Century Aluminum Railings.
  • “The networking opportunity provides a return that is priceless,” said Eric Quackenbush, a trader with Viking Forest Products.
  • “Meeting customers/potential customers face-to-face in invaluable,” said KayCee Halstrom of Zip-O-Log Mills. “Doing newsletters and announcements has been positive, but it still can't beat the face-to-face interaction.”

With its return to the Hyatt Regency Chicago, November 8-10, the 2017 Traders Market will deliver countless opportunities to build and strengthen relationships – and create business opportunities – in one of the most historically popular venues for that event.

“The ease of travel in and out of the city, extensive variety of options for entertaining customers and prospects after the event closes each day, and features of the Hyatt Regency like the BIG Bar make Chicago a destination veteran Traders Market attendees enjoy coming back to,” said Steve Killgore, Senior Vice President of Solid Wood Business at Roseburg Forest Products and 2017 Traders Market Committee Chair. “The Traders Market Committee is excited to host the 2017 event there, and we expect we will continue the growth trend we’ve seen in attendees, exhibitors and sponsors at recent events.”

For more than 20 years, the key players across the lumber supply chain – wholesalers, manufacturers, and transportation and related service providers –– have converged at the Traders Market for the chance to accelerate their companies’ long-term growth and success. “The Traders Market is best trade show value in the forest products industry,” said Killgore. “In less than two days on tradeshow, you can meet and conduct business face-to-face with more than 250 leading manufacturers and distributors, build or renew relationships and hear updates and trends from across North America – all in one convenient location. Through conversations with peers and service providers, you can also discover tools and best practices for increasing operational efficiencies and cost savings at your company.”

The central feature of the Traders Market, its trade show floor, will retain a similar schedule and layout as in years past, to help attendees maximize networking opportunities throughout Thursday, November 9 and the morning of Friday, November 10. In addition to the many connections attendees will make just by walking the aisles during show hours, there are two networking receptions where buyers and sellers can continue conversations at the event.

Other popular aspects of the event that participants will experience in Chicago include Networking Central for impromptu meetings on the show floor, an event-focused mobile app with interactive floor plan and attendee messaging capabilities for ease in locating and scheduling meetings with exhibitors, and enlightening education session.

Update: Merril Hoge has just been confirmed as the Grand Opening Luncheon keynote presenter. Hear his preview of his session.

Registration opens in June (UPDATE: June 5) for the Traders Market and the Wood Masters course. Those interested in exhibiting may also secure their booth space now, on a first-come first-served basis. Learn more about the event, and check back often and new details are provided. Save the date and start planning your trip now.

For veteran attendees, there is one important change to note when preparing to register for the 2017 event. All registrants must be employed by a wholesaler, manufacturer or service affiliate company that is a current NAWLA member. As an organization that advocates for and supports the unique value and role of a wholesaler in that supply chain, NAWLA determined that this new policy was critical for ensuring consistency with those objectives. For membership-related inquiries or assistance, please contact NAWLA at or 800.527.8258.

Those planning to attend Traders Market are encouraged to arrive in Chicago a day early to take advantage of high-caliber training tailored to industry professionals at NAWLA’s third annual Wood Masters course, November 7-8 in Chicago. Past courses have helped participants build advanced negotiation, communication, time management, prospecting, memory and other skills related to improved performance. Across the two-day course, presenters employ a combination of case studies, presentations and panel discussions to maximize knowledge retention. Registration for this course will also be available in June, and must be completed separately from Traders Market registrations. Learn more about Wood Masters.

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