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Rob Jolles

A sought-after speaker and best-selling author, Rob Jolles teaches, entertains, and inspires audiences worldwide.

Rob draws on more than thirty years of experience to teach people how to change minds. His programs on influence and persuasion are in global demand, reaching organizations in North America, Europe, Africa, and the Far East. And in showing clients not just “how to” but also “why to,” he stirs individuals and companies to create real, lasting change.

Rob not only successfully sold for both the New York Life Insurance Company and Xerox Corporation, two of the most respected sales institutions in the nation; he managed their training as well. He co-created the Xerox Institute of Customer Education and was instrumental in creating, delivering, and managing Xerox Corporation’s highly touted customer sales training programs and was responsible for the training of all sales trainers within Xerox for over seven years. These programs, along with his staff of former Xerox Sales Trainers, have allowed him to amass a client list that reads like a Who’s Who of Fortune 500 companies, including Toyota, Disney, NASA, Nortel, a dozen universities, and over 50 financial institutions.

A published author of three bestselling books, and President of Jolles Associates, Inc., his programs teach you the lessons taught by Xerox to their sales force and customers. His book, How To Run Seminars & Workshops, is now out in its 3rd Edition. This bestselling book has sold more than 100,000 copies over a 13-year span. His book, Customer Centered Selling, is a Business Best Seller that spent eight weeks at #1, over 100 weeks in the top 20, and is on the national Business Best Seller list. It was also named by Books, Etc. to the national “Top Ten Must Reads” list and released by Simon & Schuster in its 2nd Edition September 2009.

Traders Market Keynote

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Mark Scharenbroich

Mark Scharenbroich’s career as a motivational speaker began with the Jostens award-winning film, “The Greatest Days of your Life…(so far)” which featured Mark speaking to high school students about engagement. It was viewed by millions of high school students worldwide in the 1980s.

His ability to connect with students, and keep them engaged with humor and life-changing messages, earned him the reputation for being the most in-demand speaker for high school students.

Mark is often times invited to speak at conferences by business leaders who heard him speak years ago in their high schools...and still remembering the powerful impact of his presentation.

He is an award-winning keynote speaker, winner of an Emmy Award® as writer/producer for an ABC-TV special, and recipient of several international film awards.

In 2003, Mark was inducted into the National Speaker’s Association prestigious Hall of Fame — an honor bestowed upon less than 5% of professional speakers worldwide. Fellow inductees include President Ronald Reagan, General Colin Powell, Zig Zigler and Ken Blanchard.

Learning Lounge

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Tina Breen, Vice President, Sales & Marketing, Manufacturers Reserve Supply

Tina Breen is the Vice President, Sales & Marketing at Manufacturers Reserve Supply (MRS). She is focused on the strategic direction of MRS, developing her team to operate at their personal best, and negotiating programs for her customers that grow business and profits. Tina is a seasoned expert in sales strategy, change management, and leadership development. Tina is the chair for NAWLA’s group “WIN: Women In NAWLA”, and is passionate about helping women support women in business. Tina also focuses time on developing young women into leaders through Girl Scouts, an area in which she is passionate about.

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Dr. Christopher Dunn, Research Associate, Oregon State University

Dr. Christopher Dunn is a Research Associate in the College of Forestry at Oregon State University. He spent eight years in fire suppression and fuels management prior to pursuing research on fire effects and ecosystem response to mixed severity fires in Oregon’s western Cascades. Today, he leverages his fire management experience and research training to bridge the gap between science and management to better prepare land and fire managers for the changing fire environment, supported by collaborations with the Wildfire Risk Management Science Team at the USFS Rocky Mountain Research Station.

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James Olsen, Sales Training, Reality Sales Training

James Olsen sold for 20 years, with Nike, North Pacific Lumber and Forest City Trading. James continues to sell everyday. For much of the time James was selling, he was also training new sellers how to succeed. Over time, he developed a system for training salespeople that works. In 2001, James left trading to start his own sales training business, Reality Sales Training. He also owns two dry cleaning operations and has owned properties and apartments, which gives him a unique perspective not only as a seller and a trainer, but also as a business owner who understands management for profitability. James bottom line approach to sales training is designed to give you and your sales team immediate results. Profitability, teaching, learning and winning are James passions.

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Thom Wright, Sierra Pacific Industries

Thom Wright has worked in just about every facet of the industry. Building home, retail, wholesale, co-op, sawmill sales manager, remanufacturing, and distribution buying and selling are a few of his 44 years of experience. He has mentored a dozen along life’s path, and he continues the enjoyment that this vibrant industry provides. Thom has been on the board of directors for several companies and is finishing his fifth year on the WCLBMA board. At the heart of my career are the relationships. These connections are what drives him to continual learning and improvement.